The Leading Hotels of the World (LHW) offers a valuable service through its annual Digital Health Check, tailored specifically for properties in its portfolio that opt into this service. This health check is a comprehensive evaluation designed to assess and enhance the digital performance of each property. Key points about this service include:

Digital Health Check

• Annual Evaluation: Each participating property receives a detailed review of its digital presence and performance annually.
• Comprehensive Analysis: The evaluation covers various aspects of digital health, such as website effectiveness, online visibility, booking engine performance, and other critical metrics that impact digital success in the hospitality industry.
• Customized Recommendations: Based on the analysis, properties receive tailored recommendations to improve their digital strategies and overall performance. This applies to only those enrolled in Essential or Premium support.

Digital Performance Platform

• Integration: Properties enrolled in the Digital Health Check service are integrated into the LHW Digital Performance Platform after they have completed the tagging process.
• KPI-Focused: The platform is designed with key hospitality performance indicators (KPIs) in mind, allowing properties to track and optimize their performance effectively.
• Data Tracking: To provide accurate and actionable insights, LHW requires properties to allow tagging of their website and booking engine. This tagging enables the tracking of specific data points critical for performance analysis.

Tagging Your Website For Data Tracking

• Website and Booking Engine: LHW's Digital Health Check and Performance Platform require properties to permit tagging of their websites and booking engines. To do so, we will need access to your Google Analytics and Google Tag Manager
• Data Collection: The tagging process involves collecting data on visitor behavior, booking patterns, and other relevant metrics. No personally identifiable information is collected.

Benefits

• Improved Digital Presence: By leveraging the insights and recommendations from the Digital Health Check, properties can enhance their online presence, attract more guests, and increase bookings.
• Strategic Insights: Access to the Digital Performance Platform provides ongoing insights into digital performance, helping properties make informed decisions and stay competitive.
• Support from LHW: Properties benefit from the expertise and support of LHW in navigating the complexities of digital performance in the hospitality industry. (this applies to only those enrolled in essential or premium support)

Enrolling in this service can be a strategic move for properties looking to optimize their digital performance and achieve better results in an increasingly competitive market.