Health Check + Platform

Digital Health Check + LHW Digital Performance Platform Setup

Tagging of your website and booking engine is required*

Digital Health Checks are conducted yearly for eligible LHW properties. Additional health checks outside of this portfolio-wide audit are available for properties enrolled in VIP Consultation (Essential or Premium Support only). There is no need to enroll in the Digital Health Check on a yearly basis; your enrollment will remain in place.

The LHW Digital Performance Platform is a reporting solution, that tracks your individual property website’s key performance indicators such as:

  • Website Visits
  • Booking Engine Trends
  • Hospitality Specific Metrics
  • Device Performance
  • Geolocation Activity

To track the data points listed above, your property must allow LHW to tag both your website and booking engine. This tagging process enables the collection of necessary performance data for the LHW Digital Performance Platform. Please note that Personally Identifiable Information (PII) is not collected as part of this process.

Tagging Requirements

Our team will request access upon enrollment

  • Provide publish access to your Google Tag Manager (GTM) container on your website and booking engine
  • If publish access is not preferred, edit access may be provided. In this case, we will work within a separate workspace so your team can review and publish changes.
  • Provide admin access to your Google Analytics 4 (GA4) account.
  • Once access is granted, our team will complete the tagging process and integrate your data into the LHW Digital Performance Platform.
  • Tagging service and platform integration incurs a one-time fee starting at $500 USD (for individual stand alone websites), billed directly to your property. The final cost may vary depending on your website structure (i.e. your hotel is part of a chain website) and booking engine provider. SynXis is our preferred provider; other booking engines may require a more complex integration and could result in a higher setup fee.
  • If your property launches a new website and/or changes booking engines, you must notify our team. Retagging will be required and additional fees may apply.

Benefits of Using the SynXis Booking Engine

SynXis is our preferred booking engine due to its streamlined integration with the LHW Digital Performance Platform. Benefits include:

  • Simplified tagging and setup, reducing implementation time and complexity
  • More reliable and consistent data collection, enabling more accurate reporting
  • Lower likelihood of additional integration costs compared to other booking engines

Properties using SynXis typically experience a smoother onboarding process and faster access to actionable performance insights.